Cadillac - Catera
Cadillac is out to conquer the world. Four years short of its centennial, General Motors' wreath-and-crest division says it is looking to become "the world's premier luxury car manufacturer."
That's a tall order. To achieve so lofty a goal, Cadillac faces head-to-head competition with Mercedes-Benz, BMW, Lexus, Infiniti and a host of others, all with solid credentials. It is not enough to offer quality; Cadillac was already competitive on that level. Being worldwide No. 1 also requires being visible around the world, a challenge Cadillac is meeting with the establishment of more than 700 dealerships outside the United States.
Top quality and a plethora of dealers aren't enough. Another key element is variety. Customers expect to find luxury appointments in full- and midsize sedans, sport-utility vehicles and performance cars. That's where the Catera comes in. It gives Cadillac a presence in the import-oriented entry-luxury segment, just as the new Escalade puts Cadillac into the SUV field.
Adapted from the popular European Opel Omega MV6 and built alongside it in Russelsheim, Germany, the Catera has the attributes expected by a demanding group of customers, as do its primary opponents, the BMW 3 Series, Mercedes-Benz C-Class, Infiniti I30 and Lexus ES 300.
Catera Related News
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- 2010 Geneva Motor Show: Cadillac Plans New Start In Europe
- 2010 Cadillac CTS V6 Premium Review
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- 2010 Cadillac CTS Premium Sport Wagon
- 2009 Cadillac Escalade 4WD Hybrid review
- 2010 Cadillac CTS Sport Wagon Debuts at Pebble Beach
- 2009 Cadillac Escalade Hybrid Launch Underway
- Dramatic Design and Intelligent Technology Cadillac Highlights at the British International Motorshow
- 2008 British Motor Show The All-New 2009 Right-Hand Drive Cadillac CTS Sport Saloon
Cadillac's Video
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