Automotive Digital Marketing: How Digital Twins Are Transforming Automotive Retail
- Auto View Point
- Dec 20, 2024
- 2 min read
In today’s competitive landscape, automotive digital marketing is no longer just about social media posts and search ads. Forward-thinking dealerships and OEMs are adopting immersive technologies like Automotive Digital Twins to create smarter, faster, and more engaging customer journeys.
What Are Automotive Digital Twins?
A digital twin is a high fidelity, virtual replica of a physical vehicle or showroom. In the automotive retail space, this means creating a realistic digital version of a car that customers can explore, interact with, and configure online from anywhere, on any device.
Unlike static images or video tours, a digital twin offers real time interaction, allowing customers to control the experience themselves. This results in higher engagement, increased dwell time, and ultimately, a more informed buyer.
Why Automotive Digital Twins Are Key to Selling Faster
Enhanced Customer Experience
With digital twins, customers can explore a vehicle inside and out in stunning detail, zooming in, rotating views, and interacting with feature hotspots. This creates a showroom experience without stepping foot in a dealership.
Available 24/7, Digital twins work around the clock, offering prospective buyers the ability to browse and engage outside traditional opening hours, crucial for busy, mobile first customers.
Build Trust Online
Immersive experiences build confidence. Customers can virtually sit inside the vehicle, view trim options, and understand specs before they even speak to a salesperson.
Accelerated Decision MakingBy giving users all the information they need up front, from interactive visuals to model comparisons, automotive digital twins help shorten the sales funnel.
Types of Automotive Digital Twins
At Autoviewpoint, we offer a variety of digital twin formats tailored to automotive businesses of all sizes and needs:
More immersive than a 360° tour, our 3D digital walkthroughs simulate the full experience of walking around and sitting inside a car. With clickable hotspots, sound effects, animations, and embedded spec sheets or video content, they bring the vehicle to life in a truly interactive format.
Customers can personalise their vehicle in real time, changing colours, wheels, trims, and more. Our configurators are web based, embeddable, and mobile friendly, helping buyers visualise their ideal spec with instant updates.
We also build full digital replicas of retail showrooms, launch events, and exhibitions, enabling ongoing brand engagement long after a physical event ends.
Supporting the Sales Process from Discovery to Purchase
Digital twins play a role across the entire automotive buyer journey:
Discovery Phase: Engage prospects with immersive tours shared on social, search, or dealer websites.
Consideration Stage: Help buyers compare trims, explore options, and narrow down choices interactively.
Decision Point: Build confidence with detailed visualisations and real time configurations that make “adding to basket” feel as natural as booking a test drive.
Why Choose Autoviewpoint?
At Autoviewpoint, we don’t just create stunning visuals — we build powerful digital sales tools that integrate seamlessly into your wider marketing and retail strategy. With zero downloads, mobile-first design, and effortless website integration, our solutions are made for dealers, OEMs, and modern car buyers alike. Explore our full range of automotive digital twins and interactive solutions to see how we can help elevate your customer experience and drive faster vehicle sales.
